What’s with all the putting of vowels in front of products to portray a cooler image?
Some time back, it was the ‘in’ thing to have a ‘e’ infront. With the emergence of the ‘e’ ternet, we now have e-mail, e-commerce, e-vite, e-dollars and whatever e-lse. After a while the pretenders looked like e-diots.
Since the letter ‘e’ had been overused, along came the marketing whizes who said, “Let’s give ‘i’ and ‘u’ a run and see how it goes”.
And now we have Apple and its products: iPod, iMac, iPhone, iTunes
To go one further, we have OSIM and its products such as iGallop, iBike, iLife, iPoke, iCheck, iGoGo, iMedic, uSurf, uJog, uSonic, uZap, uScale, uBaby, uMoments and etc.
Good thing OSIM named its vaccum cleaners iEcologi and not something more direct to the point. Wonder if they sell hairdryers too, if then what will they name it? uDry and iBlow?
If you ask me, Apple and OSIM are heading for a collision course sooner or later. Well, there are only so many words to play around with before one starts suing the other.
An imaginery scene if that were to happen:
News Flash: Apple Inc has won control of the letters ‘I’ and ‘U’. Now anyone wishing to use ‘I’ and ‘U’ as a prefix must now apply to Apple’s i-Marketing and u-Advertising Department. We shall now hear more from Apple’s iSpokesperson, I-leen.
Ms I-leen: We are very happy that Apple has won control of letter ‘U’ and ‘I’. We have also applied successfully for the use of the letter ‘V’. To celebrate our victory, we will be releasing two new products, V-Win and U-Lose. To show that we are humble in victory, we will be handing over the details and patent of one of our new products to OSIM. It is called, ‘U-Wish’.
Furthermore, we will now end off all our commercials with the following statement. ” This commercial was brought to you by the letters ‘I’, ‘U’ and ‘V’. ”
Right..